GO Group sessions @ Eurosonic Noorderslag 2012

GO Group sessions at Europe’s most important conference for live music industry

Eurosonic/Noorderslag (Groningen | 12-14 January 2012) was looked up by more than 3100 experts from 41 countries. GO Group hosted a panel a day on green issues to give the topic the signification it deserves in the conference’s programme. Teresa Moore (Head of Department for Music & Events Management at Buckinghamshire New University), Jacob Bilabel (Head of the Green Music Initiative, based in Berlin) and Holger Jan Schmidt (Promoter of GreenEvents Europe and MD of Yourope member RhEINKULTUR Festival) focused on crucial issues regarding sustainable event management in their panels. International green standards, economic impact of major events and green issues communication were the main topics of the GO Group sessions at Noorderslag 2012.

thur 12th, 14.30h (60 min)
GO Group presented:
Economic impact of major events to local regions
Do you know the full economic value of your event and how to use this information effectively? Economic impact can form a persuasive argument when dealing with local authorities, sponsors and suppliers and others. This session looked at different ways to measure the economic impact of your event and why this is becoming increasingly important. Using real case studies, the discussion focused on practical applications you can adopt and use.
Teresa Moore (Bucks New University, UK, chair)
Chris Maughan (De Montfort University, Leicester, UK)
Colin Rodger (T In The Park Festival, UK)

fri 13th, 13.30h (60 min)
GO Group presented:
Green festival communication
Festivals draw the attention of young target groups and media alike. The organisers should feel a responsibility towards sustainable production and communication with their visitors, artists and partners. More and more major events develop their own sustainability programmes. We showed two different approaches from ID&T (Mysteryland, Ned) and the Melt! Festival (Ger) and discussed challenges and best practises in communicating green.
Holger Jan Schmidt (GreenEvents Europe Conference, Ger, chair)
Carlijn Lindemulder (ID&T and Mysteryland, Ned)
Julia Gudzent (Melt! Festival, Ger)

sat 14th, 12.30h (60 min)
GO Group presented:
Green international standards in event managment
ISO 20121, BS8901 and EMAS – The session outlined what sustainability is and why it is important for the event industry to start moving forwards.  It outlined the new leading international industry standards that are available for the event industry and the practical steps needed to implement them.  The speakers did also outline the business case for integrating these sustainability standards.  Attendees would been giving the opportunity to interact and ask questions.
Jacob Bilabel (Green Music Initiative, Ger, chair)
tbc (Sustainable Events Ltd., UK)